Having a blog for your small business is important. The only problem is that many do not understand the benefits of blogs for business.
Boosting Search Engine Optimization
Fresh and valuable content is what the search engines are looking for. The best way to provide this for their users is to have a blog where you frequently post. When you consistently blog, you will provide the search engines with new content to index. You also create an opportunity to plug your important keywords and increase your visibility on the search engines.
Blogs also create content that other websites will want to link to. These links are important because they play a role in your SEO and ranking. Organic backlinks are an endorsement of your website and content that affects the authority rating.
Developing A Relationship With Customers
When you blog, you have the chance to connect with your website visitors. You can do this by asking your readers questions at the end of the post to start a conversation or by allowing comments on your posts. You will need to review and respond to the comments to create the rapport and relationship you want with the audience. This will provide you with some valuable insight into what your customers want.
Establish Your Business As A Leader
When you provide valuable and expert information in your blog posts, you will build trust and credibility within your industry. As you continue to do this, you will become the primary resource your potential customers use when they need information. This will help you gain credibility regardless of the size of your company.
Connect Your Brand With People
Blogs are a great way to show the personal side of your business. This is something that potential and current customers will not see with your other outbound marketing. Blogging will also provide people with a sense of your brand, company vision, corporate standards, and company personality.
Provide Value For Readers
One of the biggest benefits of a blog is the ability to provide valuable content to your readers. Content that helps solve problems or has tips to make life easier will generate potential leads for your business. Of course, you can include your services or products as solutions in the content, but you should do this in a subtle and helpful way.
You need to take the time to create content that helps people for free because you will build loyalty among readers and potential clients. When you do this, your readers are more likely to choose our business when they need to make a purchase. Some of your posts can be testimonial-centered which nudges people close to the end of the sales funnel over into taking the next step. If you have posts that are pure marketing pitches, you should not bother with a blog because readers will not be interested.
Small Business Blogs Generate Leads
Your blog can be leveraged to get emails from interested leads by asking them to subscribe. The emails you send can be used for marketing and increase the touchpoints. The subscribers will see your blog posts and the door is open for email marketing. You will also have a better chance of converting readers into customers through these emails.
Opportunities For Sharing
When you blog, you are creating an opportunity for your audience to share your content with other people. They can do this through linking to your post, emailing it to someone or tweeting it. When this happens, you are getting free marketing and it will increase the credibility of your business.
When you look at blogging from a business standpoint, you can see that it makes sense. With little expense and effort, you will increase credibility, increase traffic and boost your search engine rankings. This is something that no small business should pass up and you need to take this opportunity. If you need help with doing this, there are companies that can help you create the content for your blog. This can provide you with the boost you need without any of the effort.
Now you know the importance of blogs for business, is this something you can undertake inhouse or will you hire an expert? Read more on this from EMR and see what route is best for your business.